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Removable prints, the story continues...

30/1/2018

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Faering blog on Linked In
In 2012 I did research after the possibility to remove prints from textiles. Because everything is temporary. That is the way we should look at decorating our textiles too. People change, but their clothes do not change with them. We stop wearing our clothes when we are tired of them, while prints are permanent. What would happen if we have the possibility to replace prints on textiles? In other words, to remove prints and add new ones to make fabrics last. This method would combine short (fashion) cycles with long raw material cycles.
I developed a technique to remove the print, however I did not continue with that technique. The research needed a large investment of time and money and I rather inspire people with my ideas in different projects instead of focussing solely on removable prints.
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Luckily other companies worked on the removal of prints as well. Sometimes in the form of removing the whole dye, like the Dutch company Feyecon did. 

Last November I got approached by the company Faering. They are scoping the market for a reversible ink for inkjet printing and wanted to discuss opportunities and failures from my removable print project.

I think it is really cool that the option to remove and reprint ink on textile is becoming a reality!

The ink can be used on either garments like t-shirts, polo shirts and knitwear, but also on continuous lengths of fabric for apparel or home furnishing. The removal will not impact the background colour (let's say the blue from a blue fabric with black birds printed on it) as long as the blue colour is a conventional reactive dye used to dye cotton. The process is removal and not bleaching.

You can read about the project here.

The company asked me:”We are currently doing a feasibility project and are scoping the potential market. What do you think are promising applications? Are there gaps in the market that this innovation could address?”

I think there is potential in:
  • Business 2 Business: changing logos or slogans on companywear
  • Promotion material: t-shirts or bags for fairs that are left over can now be reprinted.
  • Business 2 consumer: a consumer can go to a shop where his t-shirt or bag is printed and can for example come back half a year later to get a new print.

What promising applications do you see and why?
​Let me know in the comments and Faering will read along.
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